3 Replies to “Academy Unveils New Logo”

  1. I have to say that I am not a huge fan of this logo. I do not think that it gives a sense that any of the “pathways” are connected to each other. Also if you have four “core” values why is the pattern in sets of threes? While I like that there is an icon now, I just do not find it that memorable to the museum.

  2. Meh. I don’t see much meaning here. Looks more like a fabric pattern than anything to do with science, or research, or education. Maybe bales of wheat. I don’t see pathways. If so, they ran into a dead end behind the 1st two bales of hay

  3. Now instead of calling the Academy the “Philly Dinosaur Museum” we can refer to it as that “Museum with the bad logo.” A butterfly or dinosaur would be much more appropriate and more memorable. I sure hope they didn’t pay that branding and design firm too much for their new logo, for they aren’t going to get their money back selling t-shirts or mugs with it on them. That money could have been better spent on financing scientific endeavors or putting together exciting exhibits.

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